About Schall AI
Tools built in practice.
Schall AI is offered by Markus Schall. The plugins are developed in the daily operation of a multilingual online magazine – and share one AI layer that runs in the cloud or on your own computer.
7
Plugins with the same AI layer
4
Cloud providers to choose from – or your own computer
11
Languages in interfaces and manuals
0
Port forwards needed for local AI
01 — AI layer
An AI layer for all plugins.
Every Schall plugin comes with the same AI Kit. Within it, you set up providers, keys, and daily limits, and decide per plugin where the processing takes place – with the cloud provider of your choice or on your own computer. Give it a try.
Where the AI runs:
Your plugins
Shared AI layer
Sound AI Kit
Included in every plugin
- Providers and keys
- Daily limit
- Queue
- Activity of all plugins
- Local Connector
Cloud providers
- OpenAI
- Anthropic
- DeepSeek
- Ollama Cloud
Keys stored encrypted in WordPress
Your computer
Local Connector Mac app
- Ollama · Text
- ComfyUI · Images
End-to-end encrypted, without port forwarding
Everything in the cloud. All plugins use the provider you choose: OpenAI, Anthropic, DeepSeek, or Ollama Cloud. Your keys are stored encrypted in WordPress, and a daily limit restricts costs.
Per plugin selected. Each plugin gets the provider that fits – for example, translations in the cloud and long articles on your own computer. If the computer is asleep, a fallback provider can take over if you wish.
Everything local. Everything runs on your own Mac: text with Ollama, images with ComfyUI. The Local Connector links your website with end-to-end encryption and without port forwarding, at no provider cost.
SEO Suite
Explains opportunities from your Search Console data, answers questions in the chat and drafts your website profile – every figure backed by evidence.
Local: available via the AI Kit
Internal Links
Suggests internal links that read naturally and reviews them editorially before you decide.
Local: available via the AI Kit
Translation Adapter
Translates for TranslatePress, follows your glossary and checks every translation before it is saved.
Local: available via the AI Kit
Content Radar
Monitors your topics, checks your inventory, and carries an idea through to a reviewable draft.
Local: proven in daily use
Content Studio
Plans, writes, and revises long, evidence-based articles and entire pages in your website's actual preview.
Local: proven in daily use
Looking for GeneratePress
Analyzes your content and uses it to draft a new GeneratePress design.
Local: available via the AI Kit
Banner Studio
Drafts banner text, colors, and image motifs – in the admin, never during page load.
Local: available via the AI Kit
Sound AI Memory
Coming later, using the same AI layer – including local text and image AI.
Local: planned
02 — What sets it apart
What makes Schall AI different.
AI layer
One layer for all plugins
Every plugin comes with the same AI Kit. Providers, models, and keys behave the same everywhere, and the plugins coordinate how many requests are sent to a provider simultaneously.
Local
Local AI as a real option
With the Local Connector, your own Mac does the computing – for every Schall plugin, end-to-end encrypted and without port forwarding. The Connector will be available soon.
Costs
A limit that holds
Before every call to a cloud provider, the Kit reserves its share of the daily limit, so even jobs running in parallel cannot exceed it.
Overview
All jobs in one place
A shared view shows the jobs of all Schall plugins and the load on the providers and the Local Connector.
Connected
The plugins know each other
Content Studio uses SEO Suite and Internal Links when they are installed. Approved suggestions from the Content Radar go to the Translation Adapter.
Later
Sound AI Memory
Schall AI Memory will be added later. It uses the same AI layer, also with local text and image AI.
03 — Principles
How we use AI.
01
Drafts, not automation
The plugins suggest, you decide. Publishing is done by hand, never in the background.
02
Traceable
Every suggestion is justified, every change is logged and reversible.
03
Cloud or on-premises
OpenAI, Anthropic, DeepSeek, or your own models via Ollama – you choose where your data goes.
04
Multilingual
Built for multilingual websites with TranslatePress, interfaces and manuals in up to eleven languages.
04 — The person behind it
Markus Schall
Entrepreneur, software developer, and author from Oldenburg
Software since 1994
FileMaker and gFM-Business
M. Schall Verlag
AI in his daily work
Made in his own workshop.
Markus Schall has been developing database and business software since 1994. It all started with an Atari ST, which he upgraded with memory boards as a teenager. Later came a sales management system based on FileMaker that still runs at several Creditreform locations, his own business as an Apple Premium Reseller in Oldenburg and finally the ERP software gFM-Business.
Today he brings together software, publishing and AI. His books are published by M. Schall Verlag, his magazine markus-schall.de appears in several languages – and that is exactly where the Schall AI plugins are made. Whatever they can do has to prove itself in his own editorial work first.
He has been using AI in his own work for years, from local language models, custom adapters and model comparisons to AI agents. To him it is a tool, not a substitute for thinking or responsibility. That is why the plugins suggest and you decide.
One principle runs through all his projects: control over your own data. His ERP software runs on his customers’ own servers rather than on third-party platforms. The same conviction is why Schall AI lets you run the AI on your own computer.
“Freedom means understanding the things that surround you – and maintaining control over your own data, tools, and decisions.”
Markus Schall’s credo